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Integrated Marketing
Communications begins with your audience's perception of you and influences from
there. Effective communications management incorporates a
structured business approach: need/opportunity, audience(s),
goals/objectives, key messages, campaign description, campaign implementation and measured results.
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Multi-Audience Communication
Special events,
corporate branding and identity campaigns
Customer Relations
Campaigns to
market products/services externally
(includes
relationship management)
Community Relations
Campaigns to
community audiences
(includes nonprofit and
government institutions)
Corporate Social Responsibility Programs
Programs targeted to external audiences
(associates cause-related issues to brand)
Employee Communication
Internal employee or member
audience campaigns
Tactics
and Skills include:
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Writing (features,
editorials, advertorials, press releases, speeches, fact sheets and more)
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Publications
(brochures, maps, posters and displays)
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Advertising,
Newsletters and Publications
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Direct Marketing
(postcards, other mailings)
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Electronic
Communication (web, power point)
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Graphic Identity
Standards and Communication Style Guides
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Merchandising and
Recognition Gifts
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Photography and
Publications Design (creative direction)
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Project Management
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